Fake It 'Til You Market

The phrase “accidental marketer” isn’t meant as a slight to the trade or anyone in it.

I went to school with golden dreams of working in sports media. Instead I find myself diving into the technical and creating content for digital marketing. My intention is to never gripe about the work or my employers – past, present or future – but to write about what I’m learning as an active observer and total marketing ‘newb.’

I hope you enjoy my blog or, at the very least, find solace that someone else in this wacky world of digital marketing is just as crazy as you.

Thanks, – IA